Wednesday, January 21, 2009

Behind the curtain: Web Directory Submission

Web directory or link directory specializes in listing, categorizing and linking different types of web sites. There is a basic difference between search engine and web directories though they both categorize websites — search engines generally show lists of web pages based on a specific key word or key phrase while the web directories display clusters of web sites according to their category and sub category.

There are web directories where a wide range of categories are found; on the other hand a large number of niche directories are also available, which aim only to focus any particular area of interest, single region or any special sector, e.g. shopping directory, e-commerce sites.

The process of listing any website into a directory is very interesting and it is often dependent upon the price paid. However, there are a lot of web directories, where you can submit link of your website and ask for reciprocal link to your web page at free of cost. When you want to fix link of your website to any paid web directory, you will be asked for a one-time or recurring fee for reviewing and listing the submitted link.

If you intend to set link of your web site to a premium position of the web directory, you may be asked for more payment. Sometimes, bidding is called for setting your website-link to any special position. In case the directory owners refer any customer to link your website (either one way or both ways) you may be asked for paying commission.

Search Engine Optimizers often target to popularize their customizable web directory through linking reputable websites; this is how they improve ranking in the major search engines. At present, it is considered that by submitting websites to web directories will help to get valuable back-links for the submitted website.

Here, it is to be mentioned that directory submission can not be fully automated just like the search engine submission. This is why, submitting a web link to a web directory is done manually by specialized persons or web masters.

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