Wednesday, April 30, 2008

Simplicity is the heart’s ‘Content’


Many people believe that using complicated sentences, age-old expression, literary jargon, Johnsonese enrich quality of writing and people like it…it is actually not so. Modern writing reflects different genre of ideas. We write for a purpose not for showing our literary skills. Keeping this idea in mind we should structure every sentence that can straightway say what we think.

It is really disappointing that many professional writers, who are engaged in print media and web rarely think of this matter. They keep on writing pages one after another without giving a second thought to their target audience. It should be remembered that your writing is meant for all age groups – from children to crack-jawed old people. Write to feed them all…

Besides age difference, location also plays an important role in such cases. Suppose you have used an expression, which carries significant meaning in your country while the same expression bears different connotation in another part of the world. Your effort will be in vain if such incident happens.

It is a crime when you write a simple thing in a round about way…reader will be least interested in your writing. The main reason is they won’t spend too long to decipher meaning of your sentence. If they face difficulty at the first read they would form a ‘first impression’ in their mind. And I am sure they would hesitate to read your write up in the next time.

When you are writing for a purpose, try to highlight that idea at the beginning instead of giving it in the middle or at the end unless otherwise reader will not be interested to read your article. Shed off unnecessary words for driving your point to the reader at the shortest time. Use of bombastic words, phrases and expressions is not a good sign of writing. These make copy unnecessary heavier.

There is no use of giving pain to others by using complicated sentences when you can express your ideas through simple ones. So, forget using complicated sentences. It will pay for you…

Friday, April 18, 2008

Good content is next to none


I can bet… what a good content can do for your website; no SEO tricks can help you so much!!! I can say this from my personal experience in content writing and SEO. Even a layman can tell you the importance of getting higher search engine page rankings for a website. I also play the harp in the same tune…but with a difference of opinion in mind.


I do firmly believe when you have achieved higher page rank, your moment-next duty should be to convert potential customers to buyers. You can only do that when you have strong arms like well-netted content. Persuasive content can ensure the amount of ROI that your company may not have ever thought of. On the other hand, if you don’t have impressive content, you are sure to lose the battle!

Hence, while planning to make a new website or to enliven the older one, you should be aware of putting good quality content. After all it can assure you business…