Eliminate jargons in websites

Jargon, popularly known as meaningless chatter, is a kind of specialized or technical language representing a particular group or profession, as in habeas corpus (law) and cursor (computer technology).

It is pointless saying no-no, when jargon specifically addresses learned and technical terms for audience and situation in which they are appropriate, but using them unnecessarily while addressing a general reader is certainly a violation of the basic rule — it would be pretentious and frustrating to your audience.

Jargon has three chief characteristics:

• Highly abstract often too technical in choosing diction, rhythm and passion — it shows a fondness for learned rather than popular words… maximize productivity for increase production or utilization of mechanical equipment for use of machinery.

• Overdose of passive verbs… If a plan does not work, its objectives were not realized.

• Conspicuous wordiness… With respect to employee reactions, management seems to have been inadequately advised.

Jargon comes together with inappropriateness, vagueness and wordiness into a segregated unintelligible style. And the style cannot create good impression but ambiguity for the reader.

So, keep your audience clearly in mind and use specific but common words instead.